Morgan Stanley Research discusses the scope of Bitcoin adoption.
"Rising consumer interest in the crypto markets has mainly been related to the exponential asset gains. As crypto is considered a digital currency for the internet, some online retailers have been accepting bitcoin and other cryptos for several years, but the list has remained limited so far. Only 8 out of the top 500 online retailers accept bitcoin today," MS notes.
"We think that physical store acceptance of crypto is more important to monitor, as over 85% of sales in the US occur in stores rather than online. In our investigations, however, many stores that are widely reported in the press to accept crypto do not do so today, as they were initially part of trials that ended," MS dds.